Echinacea SunMagic Vintage Ruby is an eye-catching coneflower with stiffer petals than most cultivars. Each bloom has showy ruby red petals with a prominent rust-brown cone at the centre. Like all Echinacea, it is tough and resilient, coping well with most weather conditions. This is a fabulous choice for attracting pollinating insects to borders and wildlife areas. The sturdy stems, make this a rewarding cut flower that can also be dried for everlasting displays.